By Kevin Bailey, Head of Market Strategy.
Originally, when thinking about the claim ‘Accepted Everywhere’ I was sure it was the slogan of a specific credit card from across the pond. But then in a moment of doubt, was it in the design of another. So after exhausting google and academic research sites it seems that the belief of being ‘Accepted Everywhere’ is ubiquitous within so many marketing claims. So why is there an increasing need for organisations to ensure their offer is simply to be ‘Accepted Everywhere’?
Perhaps the real benefit of being ‘Accepted Everywhere’ is the tangible benefit(s) that the product/offering/experience is providing its owner over and above the situation they are realising currently.
Where may the benefit(s) reside:
- Collaboration when you didn’t know it was required
- Enhancing your existing experience
- Non-disruption to your activities
- Providing additional indirect benefits
- User friendly experience.
In the consumer world, brands such as credit cards claim [indirectly] that their offerings are accepted everywhere. Their collaboration with their business partners makes them the obvious choice when paying for your experience with a card.
In the IT world collaboration is gaining traction as a necessity where organizations no longer have the time, budget or resources to continually rip and replace technology (software or hardware) as a way to maintain levels of conformity and technological advancement.
Integration either by vendor collaboration or individual intuitive product development provides organizations with many of the benefits bulleted above, allowing a vendor to propose the benefits of their offering without limitation, ‘Accepted Everywhere’.
So, I think it would be fair to say that the Clearswift SECURE Exchange Gateway (SXG) can be ‘Accepted Everywhere’.
The Clearswift SECURE Exchange Gateway (SXG) helps to safeguard against inappropriate or critical information being distributed internally and subsequently leaving an organization; underpinning both policy and compliance requirements. The SXG detects malware and inappropriate file types and identifies violations in conversations based on an easily defined policy based rules. The SXG connects directly to your Exchange Server, making it independent of your existing Email security solutions, enabling continuous operations across your network, whilst introducing Adaptive Redaction technology to sanitize content that contains unauthorized sensitive or critical information. A true case of ‘Accepted Everywhere’ increasing the value of your experience and your critical information protection.
As part of the Clearswift Aneesya Platform that integrates all the Clearswift solutions within our Information Governance Strategy. Why not trial a free of charge 30 day evaluation - just do it - now, where have I heard that one before?