Cookies and Privacy Policy

We encourage you to read this Privacy Policy carefully when using our website or services or transacting business with us. By using our website, you are accepting the practices described in this Privacy Policy.

This policy sets out the information gathering and dissemination practices of the Clearswift Group. It relates to both our online and offline practices and we will continue to update it as we improve our services and range of products.

Clearswift Group of companies includes the following companies:

  • Clearswift Systems Limited;
  • Clearswift Limited;
  • Clearswift Corporation;
  • Clearswift (Asia/Pacific) Pty. Ltd.;
  • Clearswift Kabushiki Kaisha;
  • Clearswift S.A;
  • Clearswift GmbH;
  • Content Technologies Holdings Ltd

Collection of personal data

Our main goal collecting information is to provide you with a user-friendly, customised, and efficient experience.

1. Online

To become a member and subscribe to any of our email services or to be able to access some of our product information services or download software we require that you register with us. The registration process includes the collection of certain information, which will allow us to manage our website, send you the information you require, contact you following the download of evaluation software to discuss a purchase and allow us to monitor and enforce certain contractual clauses between us and the users of our software, especially in relation to the provision of support and/or maintenance services and the licence to use our software.

Within Europe personal information is stored on servers located in either the UK or Germany. We may also store regional information at our satellite offices in Australia, Japan and the US.

2. Email communications

Any emails we may send to the address supplied by you, will contain tracking images that enable us to see when you open the email. We will also know if you click on any link contained in the email.

We use this information to help us improve the quality and relevance of our communications. If you do not download images in our emails, then we are not able to track when you open or read the emails we send.

You can unsubscribe from any Clearswift email communication at any time by clicking the unsubscribe link in the email sent. If you do this we will not send you any more marketing emails, however we will keep your details on file in order to satisfy this requirement.

3. Purchase of software or services

During the conclusion of any transaction we will collect certain information such as email address, geographical location, first and last name, position in company, company name and address and telephone number. We will use this information to fulfil the order with you, both in terms of software and the provision of any services, as well as making you aware of other products or services and improvements to the products or services that you originally purchased. We will retain such information for as long as is necessary in relation to managing and satisfying any contractual obligations.

4. Support and maintenance services

In order to fulfil our contractual commitments with our distributors/resellers and end users we will collect certain information such as email address, geographical location, first and last name, position in company, company name and address and telephone number and summaries of discussions regarding product issues. This will allow us to contact the appropriate individual in response to an issue raised and to allow us to refine our products. We may also make such people aware of other products or services and improvements to the products or services that you originally purchased.

Your online activities

If you visit any of our websites, we keep track of IP host addresses solely for security purposes. All IP host addresses for which no security issues are identified are disposed of in a timely manner. We also keep track of daily page views to monitor traffic volume so that we can plan for future growth.
For example, we use IP addresses to monitor the regions from which you navigate the Clearswift websites.

Our use of cookies

Our websites uses cookies to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and the user experience.

Cookies are small amounts of data that are sent to your browser from our web server and stored on your computer's hard disk. Generally we use cookies to remind us of who you are. This will allow you to use our system without having to repeatedly type in your registration information. We also use cookies to help us track usage, traffic patterns and audience sizes. This allows us to more readily tailor our system to your needs and to make our system a more inviting arena to conduct your business.

Clearswift websites uses the below cookies, each with a different purpose. In each case, the cookies are used to give you a better experience and pose no privacy threat.

Drupal (website CMS) has_js These cookies are used to minimize screen load time.
Google Analytics __utma
These cookies are used to collect information on how you use our site. We use the information to compile reports that help us improve the site. The cookies collect information in an anonymous form, including the number of visitors and where they have come to the site from and the pages they visited. View the Google privacy policy here
Marketo _mkto_trk
Munchkin tracking code helps track visits to our website through our email service provider. NID Standard google ad cookie – used to ‘customise ads on google properties’
Twitter pid This cookie created by Twitter as part of the twitter feed plugin which appears on the site
LinkedIn lidc
These cookies are created by LinkedIn as part of the LinkedIn feed plugin which appears on the site
Vendemore vlmref This cookie is set by Vendemore and is used to collect information about how visitors use our website. We use this information to monitor the level of activity on our site. The cookie collect information anonymously about our website visitors, including the number of visitors to our website, the websites that referred them to our website and the pages that they visited on our website.

Disabling/Enabling Cookies - You can accept or decline cookies by modifying the settings in your browser.

Third parties

Except as described elsewhere in this document or as permitted or required by relevant legislation we do not provide any personal information we have collected to third parties or other users. We may share information with our subsidiaries, affiliates or business associates (such as distributors and resellers), but only to the extent that the sharing of such information is permitted by the Data Protection Act 1998 (as amended). If you give your consent our business associates may provide you with details of any new products or services they offer.

We may disclose aggregate data (e.g. '45% of our users are small businesses') and survey results to third parties for the purpose of supporting our business activities.

We may disclose personal, business or trading details should we need to pursue an action against a user who violates any of our terms and conditions, copyright rights or other proprietary rights and intellectual property rights.

To be able to fulfil our contractual obligations to you we may need to transmit personal information to countries outside the European Union that are deemed to have inappropriate data protection legislation including the United States of America. The handling and processing of all personal information shall be in compliance with the relevant data processing legislation in such countries and/or in compliance with the data processing legislation in the country from which the information is transmitted.

From time to time we may purchase contact lists for marketing purposes from third parties. We use reasonable efforts to ensure that such third parties have complied with the relevant data protection legislation in relation to such lists.

We may disclose personal information within the Clearswift Group of companies, but solely for the purposes of fulfilling contractual requirements, maintaining the business and to ensure that the most appropriate individual is party to such information.


Our websites has security measures in place to protect the loss, misuse and alteration of the information under our control. These security measures include backing up of data and encrypting usernames and passwords. Despite these measures, 'perfect security' on the internet does not exist.
To assist us in managing the company's security, the security of our online services and computer systems we scan the content of incoming and outgoing emails, using our proprietary software, for inappropriate content.

Removal of personal information

In the event that you wish your personal information to be removed from our web-based databases then please email us at
In the event that you wish your personal information to be removed from any other of our databases then please write to Clearswift Limited at 1310 Waterside, Arlington Business Park, Theale, Reading, Berkshire, United Kingdom RG7 4SA.