Personalised Web

Facebook founder Mark Zuckerberg, this week touched down in the UK to share his thoughts on a ‘personalised web’ and what that would look. From his perspective it naturally has Facebook at the heart of it, but in general, a personalised web is broadly accepted as meaning a more local web and one which is more social, collaborative and relevant to the individual.

As this personal web evolves, and consumer behaviour adapts to it, what does this mean for businesses and how they should be adapting their security strategies? We know that currently people are used to being able to live their lives online whilst at work – it is now an intrinsic part of our daily lives – and to shut it out we know is detrimental to employee productivity and motivation.

So with this increase in people wanting to share even more of their personal lives online emerging, how do you ensure that your employees are not compromising their company’s data or laying themselves open to incoming threats? Businesses need to find ways of pre-empting the threats to information security posed by these new developments. But this need not mean an overly cautious approach that would result in restricting or penalising use of Web 2.0 tools, rather one that recognises the threats and puts in place sensible measures to combat them, at the same time acknowledging their potential to drive growth and innovation.